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6 min read

Amazon Loans and Amazon Lending Guide: How It Works, Eligibility, and Review (2025)

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    Amazon Lending was once a go-to option for many sellers, offering quick, invite-only loans with minimal hassle. However, as of March 2024, Amazon officially stopped underwriting new loans. While existing loans are still being serviced, sellers can no longer rely on Amazon for direct funding.

    But that doesn’t mean financing options have dried up. In fact, several third-party providers offer Amazon-specific lending solutions. These options are designed to fit different business sizes, needs, and repayment capabilities — without trapping sellers in unfavourable terms or overwhelming debt.

    In this blog post, we’ll compare the top Amazon lending alternatives available today. From quick approvals to flexible repayments, you’ll get a clear view of what each option offers — so you can find funding that works for your business.

    Quick Summary

    • Amazon Lending has shut down — no new loans are being offered after March 2024.
    • Third-party lenders, such as CrediLinq, Parafin, and SellersFi, offer fast funding options for Amazon sellers.
    • Select a lender based on your business size, cash flow requirements, and the timeframe for obtaining funding.
    • CrediLinq stands out as an approved Amazon Lending partner in 16 markets with 24-hour approvals, flexible repayment plans of 30, 60, or 90 days, and no equity loss.

    6 Amazon Business Lending Platforms 

    Here we have compared the top third-party Amazon lending options so you can quickly find the best fit for your needs.

    1. CrediLinq

    CrediLinq offers a flexible credit line tailored for online businesses. Sellers with at least three months on major platforms and $100K+ in annual sales can access up to $2M in funding. 

    Applications are processed within 24 hours, and repayment happens monthly with a transparent service fee structure. It’s designed to provide quick access to working capital without traditional loan paperwork.

    Suitability:

    Ideal for small to medium-sized eCommerce businesses seeking rapid funding with flexible repayment terms.

    2. Parafin

    Parafin offers merchant cash advances, term loans, and daily payouts to businesses with a proven sales history. 

    Sellers need at least six months of sales data and a minimum of $120K gross sales. Funds are available within 24 hours, with flat fees instead of interest. Payments are collected either daily or bi-weekly, linked to sales activity, offering dynamic repayment flexibility.

    Suitability:

    Best for businesses with steady daily sales looking for quick, short-term funding without interest complications.

    3. SellersFi

    SellersFi offers both capital loans and credit lines for eCommerce businesses, with funding amounts up to $ 2.5 M. 

    Eligibility requires six months of operations and $250K in trailing annual sales. Approvals typically happen within 24-48 hours. Repayments are flexible, available on a bi-weekly or monthly basis, with the option to extend up to 24 months. 

    SellersFi is integrated with platforms like Amazon, making fund access seamless.

    Suitability:

    Suitable for medium to large eCommerce businesses seeking substantial funding with flexible terms and integrated services.​

    4. Wayflyer

    Wayflyer offers funds of up to $20M to online and offline businesses. Companies with $10K+ monthly sales and a six-month history can apply. 

    Funding is disbursed within 24 hours after a short application. Repayment is tied either to a fixed daily amount or a percentage of sales, helping businesses manage their cash flow without the strict terms of traditional term loans.

    Suitability:

    Ideal for rapidly scaling eCommerce businesses needing significant capital.​

    5. OnRamp

    OnRamp offers cash advances to U.S.-registered businesses with a minimum of $3,000 in average monthly sales. Applications are simple, taking minutes to complete, and funding is released within 24 hours. 

    Repayments are adjusted based on sales, collected weekly. Although fees are higher, the flexible payment syncing and fast access make it a popular choice for businesses that need immediate cash flow support.

    Suitability:

    Best for small to medium eCommerce businesses seeking quick funding with repayments aligned to sales performance.​

    6. Local Banks

    Traditional banks offer term loans, lines of credit, and other financing options. While interest rates are lower compared to those of fintech lenders, approvals take weeks and require strong financials and a solid credit history. 

    The process involves detailed documentation and strict eligibility checks, making it better suited for more established, credit-healthy businesses.

    Suitability:

    Suitable for established businesses with strong credit histories seeking traditional financing options.​

    Your Funding, Your Terms — Funding Solution That Fits Your Business

    Many Amazon sellers, when seeking third-party lending, find themselves stuck in frustrating cycles. With options that come with days or even weeks of waiting for approval, high interest rates that seem to grow overnight, or rigid repayment terms that don’t align with unpredictable cash flow, getting funded can quickly feel like a daunting task. 

    For example, Wayflyer offers quick access to upto $20M, but you face 5-10% fees on top of the loan amount, which eat into your profits. On the other hand, local banks have attractive rates but require long approval times (up to 7-10 days), which doesn’t work when you’re in need of immediate funding.

    CrediLinq steps in to change that. Unlike other lenders, it offers a seamless experience with 24-hour approval and flexible repayment terms (30/60/90 days) that fit your business’s cash flow. 

    Simply connect your Amazon store, and based on your sales history, you gain access to funding—no lengthy paperwork or waiting. 

    As your business grows, your credit line increases without the need to reapply. And unlike traditional lenders, CrediLinq doesn’t require equity dilution, so you retain full control of your business.

    Whether you’re a small business needing a quick boost or a medium-sized seller looking for manageable repayment plans, CrediLinq meets you where you are, with minimal fees and a smooth process.

    Get Funded Now

    Frequently Asked Questions (FAQs)

    1. Is Amazon Lending available to all sellers?

    No, Amazon Lending was an invite-only program, available only to select sellers with strong sales history. However, as of March 2024, Amazon has stopped offering this lending service.

    2. How do I know if I’m eligible for Amazon Lending?

    Eligibility was based on your sales history and account health, with Amazon sending invites to eligible sellers. However, as Amazon Lending is no longer available, this eligibility is no longer applicable.

    3. Can I repay Amazon Lending early?

    Yes, Amazon Lending allowed early repayment without penalties. However, since the service has been discontinued, this option is no longer available.

    4. What’s the average interest rate on Amazon Lending?

    Interest rates on Amazon Lending typically ranged from 6% to 14%, depending on sales volume and loan terms. With the service discontinued, these rates are no longer applicable.

    5. Are there better options if I sell on Amazon?

    Yes, with Amazon Lending discontinued, third-party lenders like CrediLinq, Wayflyer, and Parafin offer flexible funding options for sellers on both Amazon with faster approval and more tailored terms.

     

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    About author

    The CrediLinq team is passionate about empowering businesses with innovative financing solutions that drive growth. With deep expertise in embedded lending, cash flow optimization, and e-commerce financing, they bring insights that help sellers scale effortlessly.

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